Suning to spend 10 million engage in the service business cards to promote the World Expo
Tour Expo and the purchase of electrical appliances, any contact between the two? Recently, the World Expo Shanghai business card project sponsors and business investment group
Suning
Electric Group signed a strategic cooperation agreement, Suning will spend 10 million yuan in the next consumer customers free of charge sent to Su Ning, “Consumer Card Expo.” April 24, the consumers in the city any one store Suning spending 30,000 yuan, 1,000 yuan can receive a consumer card Expo. Business Expo before, Suning Appliance hope in this way put aside the traditional ”
Price war
“Competition mode, in the occupation of commercial competition in the Expo opportunities.
Spend millions of “free card”
Suning play for World Expo
Service
Brand
Business opportunities in front of the Expo, many businesses start with “card” article. April 24, the Suning in advance of the “51″ promotional campaign, will spend 10 million yuan launched the “packages sent to” and “buy on the pumping,” two items, consumer spending in the Suning any store, over 30,000 yuan can receive the amount of 1,000 yuan, “the Expo business card”, and the number obtained under shopping opportunities draw many times.
It is understood that the “Expo consumer card” is a park covering retail and catering outlets 95% of consumer cards, the use of non-contact method of payment. Its biggest feature is the fast and convenient, each spending an average time of only 1-2 seconds, which saves the time wasted due to line payment. If enough of the Expo area, “Expo Business Card” can also be used in stores in the city Suning, Suning stores in the future will be to promote the country.
Buy a
Home Appliances
, By the way the Expo garden piecemeal spending to get rid of, so marketing is clear, “pinch” quasi the Expo visitors spending nerves. Su Ning told reporters that the responsible person, the Suning select “Expo Business Card” as a promotional
Gift
Is to change the traditional price promotions simple way to send more services and facilities around the Expo visitors. It is reported that the amount of gift card amount will be based on how much increased consumption. If consumer spending 50,000 yuan, then receive a 1,500 yuan, 2,400 yuan sent over 80,000 cards to send over 100 thousand yuan to 3,000 yuan card. The chance to draw a total of up to 2500, awards the highest setting 4999 yuan. Offers continuous
Business people fighting benefits
Expo
Face price war Expo, Shanghai Household Appliances Industry Association, said Li Fuchun, the Expo brings business opportunities effects of suction gold, making this year’s consumer electronics market more competitive. Can be expected that the Expo commercial warfare, the people will groan a lot of benefits.
“The great strength of our marketing is absolutely unprecedented, consumers can get a lot more affordable than usual.” Suning official told reporters on April 24, the Suning, and China Mobile will jointly launch a limited Large packs to buy
Mobile
The amount of more than 1500 yuan, and other electrical appliances more than 2,000 yuan, will receive a “750 yuan spree,” goodie bags worth 350 yuan fixed one TD, 12 months free monthly rental fee of 120, the Expo ticket and gifts A. The event limit in Changning Road flagship store launched in association is regulated by an agreement signed ID card.
Reporter learned that, in the major shopping district in Shanghai, have been the first to come before the World Expo World Expo theme of various marketing activities. Among them, the home appliance industry, companies are under even more effort enough?? “Uniform price”, “storm price,” “installment fee-free”, “parity impulse”, “limit spike”, “price guarantee”, ”
TM to
Additional subsidies “and many other promotions, full of all kinds of communication channels, are attracting customers to gain attention. Driven consumption boom
“Your appliance,” the most sought after Expo
“During the Expo, the brand image of the high-end, superior quality ‘of your electrical appliances’, the Expo will be the most promising consumer goods.
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